Brand Concept
"Love is too weak a word for what I feel - I luuurve you, you know, I loave you, I luff you, two F's, yes.”
- Annie Hall [1977] by Woody Allen
![](http://www.lurvelens.com/cdn/shop/files/Annie_Hall.jpg?v=1677539951&width=1500)
The inspiration behind the brand is to encapsulate the feeling of love which is genuinely communicated through our eyes--hence Lurve.
Eyes express real emotions that mere words cannot convey. Lurve encourages you to embrace emotions and express your identity. To elevate one’s self-love and authenticity.
At its core is our “Be Seen Like Never Before Creative Concept”. We want to help people speak with their eyes. To liberate themselves, and to be seen for who they are and who they want to be. In its essence it elevates your natural look through enhancing the windows to your soul, your eyes.